Trademark, Branding, Lineage James Thrift Trademark, Branding, Lineage James Thrift

LINEAGE® Martial Arts Trademark: History, Rights, and Brand Protection

LINEAGE® is more than a word—it represents decades of martial arts tradition, instruction, and responsibility. This article explains why Calvert MMA Academy® and Lineage BJJ® protect the federally registered LINEAGE® trademark, how U.S. trademark law applies within the martial arts community, and why consistent enforcement is required to prevent confusion for students, families, and the public.

Read More
James Thrift James Thrift

Gracie Jiu-Jitsu vs. Other Martial Arts: The Ultimate Self-Defense System

n the world of martial arts, not all styles are created equal when it comes to self-defense. While many teach flashy, sport-oriented techniques, Gracie Jiu-Jitsu stands alone as a system designed specifically for real-world survival. This article dives deep into how Gracie Jiu-Jitsu compares with other popular martial arts like Taekwondo, Karate, Kung Fu, and Krav Maga. We explore why Gracie Jiu-Jitsu is the ultimate self-defense method, proven through its effectiveness in early UFC competitions and its focus on practical, leverage-based techniques that allow anyone—regardless of size or strength—to protect themselves against larger, more aggressive attackers. Discover why Gracie Jiu-Jitsu, taught authentically at Calvert MMA Academy and Lineage BJJ, is the clear choice for those serious about self-defense.

Read More